Agency Companies Overview

Complete details of all types of agency companies, services, and examples

Advertising & Marketing Agencies

TypeFocusServicesTarget ClientsExamples
Full-ServiceEnd-to-end marketingCreative, media, branding, PRLarge BusinessesOgilvy, WPP
Digital MarketingOnline channelsSEO, SEM, Social Media, ContentStartups, SMEsNeil Patel Digital, WebFX
Creative/BrandingBrand identityLogo, packaging, strategyStartups, RebrandingLandor, Pentagram
Media BuyingAd placementTV, radio, print, online adsMulti-channel campaignsMindshare, GroupM
PRReputation & mediaPress releases, crisis mgmtCorporates, NGOsEdelman, FleishmanHillard

IT & Technology Agencies

TypeFocusServicesClientsExamples
Software DevelopmentCustom softwareWeb, Mobile, Desktop appsBusinessesInfosys, TCS, ThoughtWorks
Web DevelopmentWebsitesE-commerce, corporate sites, CMSSMEs, StartupsToptal, Fueled
Mobile App DevelopmentAppsiOS, Android, Flutter, React NativeStartups, CorporatesKonstant Infosolutions, Savvy Apps
IT ConsultingIT strategySystem design, Cloud, CybersecurityEnterprisesAccenture, Capgemini
Digital TransformationTech adoptionAI, IoT, Cloud migrationMedium-large companiesCognizant, Deloitte Digital

Creative & Design Agencies

TypeFocusServicesClientsExamples
Graphic DesignVisual identityLogo, Packaging, BrochuresStartups, ProductsPentagram, Sagmeister & Walsh
UI/UX DesignDigital interfacesApp/website design, wireframesSaaS, E-commerceIDEO, Frog Design
Animation/VideoMotion mediaExplainer videos, Commercials, 3DMarketing campaignsBuck, Blur Studio
Photography & MediaVisual contentProduct photography, AdsE-commerce, Lifestyle brandsMilk Photography, Annie Leibovitz Studio

PR & Media Agencies

TypeFocusServicesClientsExamples
PRMedia & ReputationPress releases, Crisis mgmtCorporates, NGOsEdelman, Burson Cohn & Wolfe
MediaAdvertising channelsMedia planning, Ad buyingLarge campaignsGroupM, Omnicom Media
Influencer MarketingSocial influenceSponsored content, CollabsFashion, Lifestyle brandsMediakix, Viral Nation
Event/ExperientialBrand experiencesTrade shows, Virtual eventsCorporatesGeorge P. Johnson, Freeman

Business & Consulting Agencies

TypeFocusServicesClientsExamples
Management ConsultingBusiness strategyMarket research, StrategyEnterprises, StartupsMcKinsey, BCG
HR & RecruitmentStaffingTalent acquisition, PayrollSMEs, CorporatesRandstad, Adecco
Finance & AccountingFinance servicesAccounting, Tax, CFO consultingBusinesses, StartupsPwC, Deloitte
Legal & ComplianceLegal advisoryContracts, ComplianceBusinessesBaker McKenzie, DLA Piper

Specialized / Niche Agencies

TypeFocusServicesClientsExamples
Healthcare MarketingHealthcare sectorMedical campaigns, Hospital brandingHospitals, PharmaHealthworks, W2O Group
Education MarketingEducational institutionsStudent acquisition, BrandingSchools, Colleges, Online CoursesCampus Agency, Ivy Education Marketing
Real EstateProperty promotionListings, Developer brandingRealtors, DevelopersZillow Marketing Partners, RE/MAX
E-commerceOnline retailStore optimization, Ads, ConversionE-commerce businessesSmartSites, Taktical Digital

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