Complete details of all types of agency companies, services, and examples
| Type | Focus | Services | Target Clients | Examples |
|---|---|---|---|---|
| Full-Service | End-to-end marketing | Creative, media, branding, PR | Large Businesses | Ogilvy, WPP |
| Digital Marketing | Online channels | SEO, SEM, Social Media, Content | Startups, SMEs | Neil Patel Digital, WebFX |
| Creative/Branding | Brand identity | Logo, packaging, strategy | Startups, Rebranding | Landor, Pentagram |
| Media Buying | Ad placement | TV, radio, print, online ads | Multi-channel campaigns | Mindshare, GroupM |
| PR | Reputation & media | Press releases, crisis mgmt | Corporates, NGOs | Edelman, FleishmanHillard |
| Type | Focus | Services | Clients | Examples |
|---|---|---|---|---|
| Software Development | Custom software | Web, Mobile, Desktop apps | Businesses | Infosys, TCS, ThoughtWorks |
| Web Development | Websites | E-commerce, corporate sites, CMS | SMEs, Startups | Toptal, Fueled |
| Mobile App Development | Apps | iOS, Android, Flutter, React Native | Startups, Corporates | Konstant Infosolutions, Savvy Apps |
| IT Consulting | IT strategy | System design, Cloud, Cybersecurity | Enterprises | Accenture, Capgemini |
| Digital Transformation | Tech adoption | AI, IoT, Cloud migration | Medium-large companies | Cognizant, Deloitte Digital |
| Type | Focus | Services | Clients | Examples |
|---|---|---|---|---|
| Graphic Design | Visual identity | Logo, Packaging, Brochures | Startups, Products | Pentagram, Sagmeister & Walsh |
| UI/UX Design | Digital interfaces | App/website design, wireframes | SaaS, E-commerce | IDEO, Frog Design |
| Animation/Video | Motion media | Explainer videos, Commercials, 3D | Marketing campaigns | Buck, Blur Studio |
| Photography & Media | Visual content | Product photography, Ads | E-commerce, Lifestyle brands | Milk Photography, Annie Leibovitz Studio |
| Type | Focus | Services | Clients | Examples |
|---|---|---|---|---|
| PR | Media & Reputation | Press releases, Crisis mgmt | Corporates, NGOs | Edelman, Burson Cohn & Wolfe |
| Media | Advertising channels | Media planning, Ad buying | Large campaigns | GroupM, Omnicom Media |
| Influencer Marketing | Social influence | Sponsored content, Collabs | Fashion, Lifestyle brands | Mediakix, Viral Nation |
| Event/Experiential | Brand experiences | Trade shows, Virtual events | Corporates | George P. Johnson, Freeman |
| Type | Focus | Services | Clients | Examples |
|---|---|---|---|---|
| Management Consulting | Business strategy | Market research, Strategy | Enterprises, Startups | McKinsey, BCG |
| HR & Recruitment | Staffing | Talent acquisition, Payroll | SMEs, Corporates | Randstad, Adecco |
| Finance & Accounting | Finance services | Accounting, Tax, CFO consulting | Businesses, Startups | PwC, Deloitte |
| Legal & Compliance | Legal advisory | Contracts, Compliance | Businesses | Baker McKenzie, DLA Piper |
| Type | Focus | Services | Clients | Examples |
|---|---|---|---|---|
| Healthcare Marketing | Healthcare sector | Medical campaigns, Hospital branding | Hospitals, Pharma | Healthworks, W2O Group |
| Education Marketing | Educational institutions | Student acquisition, Branding | Schools, Colleges, Online Courses | Campus Agency, Ivy Education Marketing |
| Real Estate | Property promotion | Listings, Developer branding | Realtors, Developers | Zillow Marketing Partners, RE/MAX |
| E-commerce | Online retail | Store optimization, Ads, Conversion | E-commerce businesses | SmartSites, Taktical Digital |
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