Market Research & Insights
Data-driven market intelligence to help you understand customers, competitors and opportunities — so you can make confident strategic decisions.
Our Market Research Services
Primary Research
Custom surveys, interviews and focus groups to capture first-hand customer insights.
- Consumer surveys (online & offline)
- In-depth interviews
- Focus group moderation
Secondary Research
Desk research and synthesis of industry reports, public data and market publications.
- Industry landscape analysis
- Competitive benchmarking
- Trend & opportunity scanning
Market Sizing & Forecasting
Reliable TAM / SAM / SOM estimates, growth forecasts and scenario modelling.
- Top-down & bottom-up sizing
- Market growth projections
- Addressable market analysis
Competitor Intelligence
Actionable intelligence on competitor product positioning, pricing and go-to-market moves.
- Feature & pricing comparisons
- SWOT and moat analysis
- Win/loss analysis
Customer Segmentation
Behavioral and attitudinal segmentation to target the right audiences and personalise strategies.
- Cluster analysis
- Persona development
- Lifecycle segmentation
Product & Concept Testing
Fast validation for product concepts, pricing sensitivity and feature prioritization.
- Prototype testing
- Conjoint & choice modelling
- Early adopter feedback
Our Research Process
| Step | What We Do |
|---|---|
| 1. Briefing | Understand objectives, KPIs and target audiences. |
| 2. Research Design | Custom methodology, sample plan and questionnaire design. |
| 3. Data Collection | Fieldwork (surveys, interviews, panels) and quality checks. |
| 4. Analysis | Statistical analysis, modelling and insight synthesis. |
| 5. Reporting | Interactive dashboards, executive summary and recommended actions. |
Pricing & Packages
Starter
Quick pulse checks & small surveys
Ideal for early validation and small sample studies
Growth
Comprehensive studies & segmentation
Best for SMEs doing product-market fit and competitor analysis
Enterprise
Full research program + dashboards
Large-scale programs, forecasting & custom panels
Contact & Delivery
📧 Email: research@universeeswan.com | 📞 Phone: +91-XXXXXXXXXX
Deliverables: Executive summary, full report (PDF), slide deck, and an interactive dashboard (on request).